Retail Business Advisor (RBA), together with Wholesale Business Advisor (WBA) are part of Mobileum’s Roaming Business Advisor portfolio. Retail Business Advisor focuses on enabling connectivity to roaming subscribers by delivering compelling offers that allow them to use cellular data at affordable prices.
The wholesale module, Wholesale Business Advisor, is more focused on how operators can maximize partnerships to get the get best roaming services at the best prices and margins. Working together, operators use the two modules to optimize their customer and supplier roaming business. Utilizing powerful analytics and action tools, roaming teams employ the two products to create a strategy and operating model that conceives data-driven business opportunities and orchestrates roaming actions.
In a society where people are always on the go, a new legion of hyper-connected consumers are almost always in-transit, roaming from network to network. Roaming retail rates were once set by adding a cap on top of the TAP charged by a roaming partner. This approach is no longer viable today due to complexities arising from the number of retail tariffs that make rates unclear and unpredictable to the end-users.
As the percentage of subscribers who are disconnected when roaming can go as high as 80%, there is a tremendous missed opportunity for operators to grow revenues that can be addressed explicitly by deploying Mobileum’s Retail Roaming Business Advisor (RBA).
Mobileum’s Retail Business Advisor (RBA) is a comprehensive roaming solution based on data analytics and powered by machine learning. Designed to identify segments of customers who are silent roamers, RBA can propose the most appropriate plans and campaigns in real-time to encourage low-usage customers to roam.
Outbound roamers can be classified into groups, such as those with data roaming turned off or those that are only sending text. These subscriber lists can then be uploaded to campaign management systems to stimulate usage via appropriate text or email offers.
Roaming teams can anticipate roaming travel with Mobileum’s predictive models that provide accurate forecasting of roaming customers with a clear graphical representation of results and expected trip duration.
Based on analytical insights, MNOs can proactively serve their roaming customer base with the most suitable plans, taking into account wholesale costs and travel predictions. By using analytics to detect customer context, even before the subscriber travels, operators can proactively offer targeted bundles tailored to the roaming individual’s sales history and usage.
For international travelers, staying connected has become a priority for checking emails, making calls, or even utilizing “survival apps” such as Google Maps when traveling abroad.
Since travelers can choose from many different connectivity options - Wi-Fi, local SIM cards, or roaming — the competition is high. Mobileum’s Roaming Business Advisor enables MNOs to detect, identify, and segment roaming users in real-time (i.e., silent roamers, permanent roamers). With these insights, operators can proactively monetize their roaming status by offering the most suitable packs or bundles that contribute to new revenue streams.
If the operator does not yet provide the most suitable pack, recommendations are made by the system to help design the most appropriate offering.
Mobileum’s campaign recommendation feature helps operators design the most suitable campaign to increase roaming uptake. Adjust marketing initiatives to roamers’ needs, create target groups aligned with each campaign from the beginning, automate the process of creating target groups and importing existing groups, and send and track customized offers.
The module also helps monitor the uptake performance of campaigns. Additionally, the module integrates with all your legacy systems and fulfillment processes, creating one workflow for delivery and offer acceptance.
